Tahta Kale wellbeing centre is a space aimed to children and adults for maintaining and improving their health. I designed their logo. I played with the Zen symbol and used the negative that leaves over a circle. I used the ink brush stroke for the background of the text part.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/a2391578-ae2a-4330-98e8-5d8773a4bc1e_rw_600.jpg?h=8b02841e0e07dd6b9f6790f41619f021)
I created a secondary options with lighter textures.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/8fba4795-e5d9-4087-be6f-05f364195f36_rw_600.jpg?h=4f3f44b5fc9d94e641a0af786c222d37)
For the main logo colour options I created some watercolour textures. This style has some limitations for its applications but for the nature of the client was okay and was appropriate when being placed among its competitors.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/9fcc17c1-43fe-46a1-bde2-e3f946f760fd_rw_1200.jpg?h=22caf9b80b8d8d4aeb481bf9801c9be2)
I also did an animation of the logo.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/f31494ae-c824-406c-836f-44699d34f6d1_rw_600.gif?h=a82f3d3ec4e84e8e2c2b7f2ccb09d6ea)
And animated it together with their motto.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/ccf633b7-8501-434e-b3dd-8b6530005d11_rw_600.gif?h=17c59e59bfb9d7e93569d4899b48ae8d)
I created a flexible brand. I prepared some options with a solid colour background and transparent logo. It could easily be placed on top of textures or images and produce other logo versions.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/10c1e1b3-ec14-4e0c-aad7-8826c0616840_rw_600.png?h=98de56facab3e52a7a118f980d1f2173)
The idea is that the logo could be branded in line with the style of the visuals prepared for the events - Tahta Kale has a very diverse range of activities and it could benefit from this dynamism.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/7ab6bc30-f45b-404f-a9f8-10b6e91adb9a_rw_600.png?h=dd551e7f1ba5db56a093cf5a51d624d2)
I also prepared some plain colour options as it could be ideal to play with them over images.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/5171ba24-304c-411b-8403-fc7c37a8865f_rw_1200.png?h=8c41f2fc30054db4173d0f2e06ca8929)
You can also check the video project I did for Tahta Kale.