Early 2020 we all suffered the impact of the Covid-19 pandemic. Grupo IGE, an organizations based in Canary Islands, decided to market their new mask 100% sustainable and with great qualities under the name Green Mask. I worked with Grupo IGE developing the brand and some marketing materials so they could start reaching to business partners and prospective clients.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/47ba339b-9f70-4704-925b-2fa9d86dda9b_rw_1200.jpg?h=954ae5d243b07e534a509bf8da8e06c7)
We started with the logo. The client had a clear vision of how the logo should be. We discussed that and other ideas and I produced some drafts.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/db65f4d9-3425-4819-9c26-2a9d12adb9a6_rw_1200.png?h=ec1fd9936cd891f06da5b3ffef159a03)
They chose the third option - which I wasn't too convinced. I cleaned it and developed more.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/4bf5e809-11fd-4aae-a609-00df4ac0353b_rw_1200.png?h=518ac14299818e105e191d3f52165dbb)
Meanwhile I got an idea that I was convinced would be much better solution for what they really need. I explained it to them, they seemed positive so I developed and - Yay! - they decided to go for this one.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/ce936f5b-cac7-4514-b977-e729c81e1fd9_rw_600.png?h=fd34b5c0d47994d21eb6552c66d1b383)
This solution is simpler, clearer and reflect the product much better. In a practical way would be easier to apply the brand to their products. For example, the minimum size for readability can be smaller so the logo can be printed with a very reduced size on the masks. It also looks more modern, doesn't it?
I developed the brand and created an initial brand guidelines including a secondary palette.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/5be96458-5a29-4b68-a4cc-02c88fc4f178_rw_1200.png?h=b32e9d75c02c3c1b99f0e88b9a3968a1)
I started working on the leaflets. Although the first request was making something much simpler, I went for a four pages A4 leaflet as it looked more complete and professional.
For the cover I made an illustration of the mask.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/50fc8a47-e2f9-4fa1-bb05-153e870fd5cd_rw_1920.jpg?h=591afe571f863e7aad3b17611f5c9037)
For the inner spread I had quite some elements I had to edit. The quality of the pictures were not the best so I played with them so they would look more interesting.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/fb158c0c-5b46-444d-8790-21a518289834_rw_3840.jpg?h=30293be4856c8cf0dcd629341697893d)
For the back cover I proposed to design an infographic explaining the steps to wear the mask.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/84a03a83-0a0d-4a6f-b1ad-2f93c1309750_rw_1920.jpg?h=51a6cc561b99d585047702f63eb4b6d9)
For the second leaflet - the standard mask design - I replicated the first one. I used the secondary colour so they would be easy to differentiate and identify while looking consistent.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e57a3dee-41df-4ec0-9791-e3788faf1610/e7f81b5d-7a9c-42f0-b559-e2a16cacf71b_rw_3840.jpg?h=a11fafe72d415d217f952c515919dc98)
It was great to contribute to Green Mask development as I truly believe the product is great and that using them would be very helpful to preserving the environment.
You can also check the project page of the video I did for Green Mask, together with Go Wild Films.